In my opinion P2W is the ability to buy measureable power in the DDO store that can either be only be sourced there, or very rarely could be found outside of the store...for example if you could buy a shard of Sword of Shadows.
That being said the biggest source of P2W available in the stores is +2 ability pots and +X tomes.
Heroic and Epic Past Lives come nowhere even close to what tomes give you, yet I hear people crying about people using Otto's boxes to get a past life, yet they have bought a +5 tome or 2 from the store and you don't hear them whining about that. Why? Because these items are out of reach of a lot of the player bases budget. It is natural for an entitled society to hate on those that have money to burn. Many of us trade for them from the deeper pockets playerbase. Personally, I think Turbine has gone way over the top with the money grab, but the Heroic version of the Otto's box was a brilliant idea. If only they made the epic version closer to the same value that the heroic version does (i.e. include choice of an epic or iconic heart).
Agree with skipping content or not, next time you flame Turbine or another player for using an Otto's box, yet you purchased a tome from the store...shame on you.
Don't be a hater.