Agreed good marketing opportunites have been missed for sure, like every hardcore server(not the new weaksauce, carried by twinked vet cheesycore), or even when the Dungeons and Dragons movie came out would have been an excellent time to market.
But remember one thing marketing cost money(something SSG tries not to spend, eg. customer service) and you need to understand the point of the OP post in this thread, why does the xp go up for an 8th life when there are so many lives. When they finally changed it from 3 lives they should have just got rid of it altogether as in fact it inhibits players from joining the game. Both marketing and the right decision on past lives were not made/done because of greed.
Giving away past lives that paying whales, earned one way or another would only aggravate the whales and defibiitely at this point the game cant take that stress point. I am deducing that whale contribution to the game is likely over 90% of the revenue the game earns, I would consider your $2000 dollars a year a whale sized contribution, of course maybe I am delusional thinking that is whale sized.
Dang, yeah good point. Forgot about the DnD movie, BG3 as well, and a bunch of other things I'm sure.
This thread has certainly got derailed, but OP is right on that, the increased XP per life is the same stupid penalty that we used to have with death negative experience putting us in the black. Nothing like wiping thrice in Wiz King when the Sands Module (4?) came out and carrying a whole level's worth of negative experience.
I've been (lazily) looking for the Swedish holding corp's balance sheet to try to figure out what DDO makes/loses - internet keywords cannot be too expensive to bid on, I work in the defense sector and even our marketing doesn't breaching 5K/month. I'm sure there are whales spending AT LEAST that in a single month on AS and XP pots for their multi-boxes.
And yeah, all things are relative I suppose. 2K is definitely a lot, but no where near as much as I spend on other crap I really don't need for hobbies that I cannot do except for a few times a year during Hat Creek or Mammoth, I saw a stream where a dude rolled dice until he hit level 10 or something like that, had to have been at least a couple grand in DDO points for all of that AS.