Cleaning up the Cash Shop: Removing bloat to improve customer experience

Underflow

Know-Nothing Know-It-All
As many people know, the Cash Shop is a graveyard of forgotten, useless items. This is not a request to make these items cheaper, nor is it a request for more monetization. It is merely a request to remove obvious trap items that serve no purpose and only exist to slow down the shop and make users angry should they accidentally purchase them.

Let's start from the top.

The Account, Character, and XP & Loot Boost tabs are entirely fine. Every item within their bounds has a use, and is something someone might actually buy.

Healing and Magic
  • The Attack Spells subtab serves no use, as every single wand within the tab is worthless and outclassed by vendor wands, and the scrolls are neither rare nor useful. Also, the Scroll of Ennervation is listed twice. This entire tab might as well be removed from existence, or contain all rare scrolls on the Wizard, Alchemist, and Artificer spell lists. I'd recommend just removing it, though.
  • The Buffs subtab is right on the boundary of what I'd consider acceptable. Many items are obtainable elsewhere for platinum and the wands are worthless. However, the lasting potions are useful.
  • Everything else is mostly fine, and can be left alone.

Cosmetics and Pets is also completely fine, and in fact is the best tab in the entire shop. At worst, it needs better sorting.

Gear and Crafting
  • The Ammo subtab is completely worthless, and should be utterly removed. Quivers are cheap and easy to access. This is no longer the same game as 2010: basically every single class that cares about disposable ammunition has a method to infinitely spawn some. If this tab is to be kept, I recommend adding Deneith Sturdy 75% Returning ammunition here instead, and removing the awful, horrible '25 ddo points for 100 arrows' deal.
    • This is especially notable, due to Cordovan's continued stated intention to slowly phase out Quivers. By removing shop support for quivers from the Cash Shop, you can take the first step towards this transition.
  • The Armor and Weapons subtab should be completely removed from existence. These prices are unreasonable and the items you get are never, ever worth it. These are the textbook example of 'bad customer interactions' tabs.
Guilds & Hirelings is totally fine, and should continue to exist, as is Seasonal Items. However, the Ice Skates and Midwinter Festival items should probably be removed.

The #1 thing that every MMO needs is a functional, frictionless cash shop to ensure that new users can properly give the game they are playing money. I don't understand why they continue to ignore that.
 
Upvote 4

Christhemiss

Maker of Builds
seems you commented on that thread

also seems that some of my suggestions have happened

reading and memory is hard
 
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