Like I went into (at length!) in the vip thread in my sig, it REALLY wouldn't take that much to make my friends and me happy and re-vip. And yet, none of us liked the loyalty program at all. It's like they (and probably did) literally tried to give as little as possible, not to mention the whole thing reeking of a (horrible) battlepass.
The boxes should've been every month, not 2-3x/year, and needed better stuff inside. Hell, daily gold rolls alone would've been more than worth it for us, and none of us really got THAT much good stuff from the year. Or rather, we didn't get anything that we would've bought from the store otherwise.
Extra xp/slayer pots just meant we were more likely to play alts, and we mostly just throw a pile of bigbys down for fun. We already have +8 supremes on the characters we care about, so any gold roll tomes were pointless, and none of us really care about cosmetics (again, wouldn't have paid 25pts for any of them).
There were many QoL suggestions suggested, but the devs seem to think anything that speeds up the 500 lives you need is bad.