Why wouldn't you support it? Some of the most fun I've had in game is racing friends to reaper wings or reaper cap. If there were more to gain from reaper, we'd play more. WoW started with 60 levels and added 60 more (190 more considering other modules).
All of this exists though? Could it be better? Sure. Would it be better if devs weren't chasing things we don't need like Hardcore 24/7? Probably.
I wouldn't play if it weren't for the people I've run with for years.
Huh?
We used to all have 15 toons because there was exactly one thing to do in the game: Run shrouds. Those days are gone. Now, build a toon up as much as you'd like, get it on a build you'd like to run end game with (and can farm with) and move to your next alt. It's easy, really.
By the way, there are quite a few "Low Life" builds
posted on the forums that perform remarkably well. Level them, gear them well and you don't ever have to tr them to run a round of raids weekly.
I'm not even paying attention to the curses. The odds of getting something remotely useful (that you'd never even equip, like water breathing) let alone something great for your build (+6 str on ab) is so absurd that I'd rather it be zero chance by not participating than hoping I win like a pleb only to wind up with +2 non stacking bard songs on my tank helm, boots and gloves.
Now, for every 12 cards let me choose a set? Like 5% HP, 10% AC, 5% Dodge Cap or 10% MP/RP - every one of my toons would have 12 curses.