Just saw another
Lucky Ghost Video: Why is Every MMO Dying EXCEPT This One?
No need to watch it unless you want to fact-check me. The premise is that F2P + MicroTransactions = MMO Death or that Subscription-Only = Life. One comment seemed to fit DDO in particular: F2P with MicroTransactions incentivizes the producer of an MMO to deliberately make a game worse in order to sell the solutions in a microtransaction; eg.
- No bank space? You can buy more.
- Ugly armor? You can buy a great skin.
- Slow advancement? You can buy XP pots.
- Loot not dropping? You can buy reroll chances.
Instead of focusing on making the game better, they actively strive to make it worse in order to sell a fix. That's a bit Machiavellian and dramatic IMHO, but I think it captures the mind-set necessary for success of a F2P title and it contrasts strongly with the mindset for a sub-only title, which he contends is simply "make it better".
I think he left off the "do nothing and let it stagnate" that happened to many sub-only titles in the past; eg. about when I swapped to DDO I was actually wanting to go back to Wildstar and play that, thinking "all the bugs must be fixed by now" only to learn the plug got pulled on it just a few months ago. That wasn't the only untended game that died. So, maybe he's right that sub + improvements is the key.
He holds up FFXIV and OS.Runescape as the only examples of currently growing MMOs and cites sub-only as the primary and perhaps only commonality between them that fosters that. The video is far FAR longer than it needs to be -- he circles around the same point over and over with different examples -- but it does make an interesting case for pure subscription monetization.