Keep in mind, the article regarding Whales is specifically referring to mobile gaming (Candy Crush, et al.). While it may translate to computer MMOs, it also may not.
2% 5% 10% 20% it doesn't matter the same principle applies to DDO and any business for that matter.
I used to play with a guy that had no problem at all buying stacks of Otto boxes every time they are released in excess of 30 at a time that is $1k in a single transaction what 3 to 6 times a year? He also purchases stacks of Astral shards the same way stacks and stacks of 2k shards, I could go on and on about his purchases. It was sickening to me but hey with a $20 million dollar a year bottom line anyone can do the math and quickly see who any business is going to cater to. The magic of this is there are less players to support and therefore less people they need to listen to.
If the player base is 50k players and 5k of them are ' whales ' giving the company 80% of the $20 million in revenue that SSG brings down yearly that would mean the average whale in this game spends less than 4k a year. This is just a bunch of numbers but it applies to DDO just like any other business.
There are hundreds of articles and videos to support this just google the 80/20 rule of business.
This is from a 2020 article about EG7 and Daybreak SSG whatever you want to call it.
Lord of the Rings Online and Dungeons and Dragons Online are no slouches either. In the middle of the pack for players and revenue are the Standing Stone titles. In fact, by subs alone, LOTRO’s near the top of Daybreak’s pile, and by monthly active players, it’s the studio’s third-biggest playerbase, with 108,000 monthly actives, 41,000 of whom subscribe for annual bookings of almost $10M. DDO is smaller, with 46,000 MAUs, half of whom sub for nearly $7M bookings in the last year.
DDO could’ve been a lot more than it ended up to be. I’m glad to see it’s at least keeping up with what I consider to be the lowest of still-alive low bars (EQ2).
Barely 1/8th of PS2’s members sub? Yikes. It has more than four times the users of DDO and makes 1m more a year?
Last edited: