I mentioned in the most recent survey they have going that I wouldn't recommend the game due to the high cost of continuing to play the game once on board and the over reliance of thought process (if you want to reach end game full build/completionist in what a modern game would class) that more grind is needed.
The last thing this game is more grind for PL's, what it needs is a better though process of how to retain end game players - events, changing of reaper, playing for prestige in the form of really nice cosmetics, badges, pins to show next your name is the better way to do this. Most (not all) gamers change between multiple games and SSG I believe realise this but adding more grind doesn't make this game more appealing to play.
I couldn't agree with your sentiment more.
But, in my opinion, it isn't the GRIND that is the problem. It is having a game full of over the top builds that require the massive grind.
These stupidly powerful builds require so much investment in time and/or money are the only way to play the game. Unless you are OK to solo that is.
The problem IS endgame.
New players have two options. Run behind people in these dungeons for six months to a year, or more, and soak up free XP until they are strong enough to really be able to contribute. Or new players can play solo, in which case they will probably NEVER earn XPs quick enough to be useful in a group. Either way, they will quit from frustration long before getting powerful enough to really contribute.
Why wouldn't I recommend this game? It is because it will take massive amounts of time and/or money to get a powerful enough toon to really enjoy the game as it is now. There is the option to solo, of course. I personally am OK with soloing. I am a long time player and soloing is really the only reason I still play the game.
Endgame players will probably be the reason this long time player finally quits the game.
I don't enjoy ONLY grinding XP faster and faster and faster. I don't enjoy running with groups that simply kill everything in a room in one shot. Where is the challenge or the fun in sprinting to the end of a dungeon hour after hour? If the solution to the problem is to allow new players to become one shot killers faster, it will be the end of the game. You will have new players simply getting very bored very fast. You will alienate all the old players who DID grind for their power.
There is a new D&D game out now and it is massively popular simply because it is challenging. It is popular because you do have to plan and strategize. You have to buff and swap gear and change how you approach individual fights. It is a far cry from the kill everything in one shot mentality of this game.
Why do you think hardcore is so popular? It is because you start over with nothing and have to fight for every advantage, every platinum piece, and every piece of gear. Hardcore is what this game was like 10 years ago when there was some challenge and fun to the game. That is why hardcore is so popular. Many people rail against hardcore because it drops the server population. Yes, it drops the server population because that many people enjoy it.
The popularity of hardcore is an indication of exactly the desire of many to get away from the endgame super builds. Why do all of the servers suffer when hardcore is around? It is because hardcore IS popular. Endgamers just sit around, alone waiting for the day hardcore is over so they can get people to play with again. The sad part is hardcore is easily 10 times more fun than endgame play. And the large number of people who flock to hardcore is a true indication of what people find fun in this game.