If this mean that the cleanse is not going to be in the ddo store, then I'm all for it.The intention is that acquiring the decks will be relatively quick, and starting to get the benefits of the system will also be relatively easy. Fully optimizing all of your gear sets is not intended to be easy nor shortcut significantly with something like the card of cleansing; rather, the card will give you an opportunity to get another chance for a particularly high-value item that you really want to replace the deck effect on.
But as I said in another thread, having this cleansing in the ddo store and not being able to get it anywhere else in a reasonable way (threads with a decent price being one) is going to turn this into a gamble, almost as a gacha game.