And why do you think they shrunk? Has it crossed your mind that it could have something to do with their inability to jump on opportunities to generate revenue, including this VIP loyalty rewards opportunity that they screwed over?VIP access depends on expansion ownership, license terms etc. The SSG team has shrunk over the past 5+ years and its debateable whether they create any new content.
My guess is with the freebies the executive board changed strategy, offering the older content free then licensing newer content so it is only accessible by buying the products
One of their main streamers, someone who often gets new players, and players who haven't played the game but have interest in trying it, literally created a separate video saying how bad this incentive is, and actively discourages new players from joining DDO. Just take 2 minutes and actually think about how bad that is.